


Meet the 2022 Social Impact Cohort
StartingBlock Madison announces the companies chosen to participate in the 4th Social Impact Cohort. Through the 9-month program, founders receive free co-working space at StartingBlock and programming to help them grow and scale their social impact ventures. ...
The Importance of being an Eco-Friendly Entrepreneur
Guest blog written by Cristina Carvajal, Executive Director of Wisconsin EcoLatinos As we celebrate earth day and admire the beauty of our natural resources, I invite you to think of ways we can take action to reduce our environmental footprint and increase our...
I Can’t Make Another Decision Today
Two approaches to managing company culture & teams Read Time: 8-9 minutes By: Heather Wentler – StartingBlock Madison Entrepreneur in Residence For the past three months, I’ve talked about accountability for yourself and your team through these blog posts....
The Journey of an Idea: An Entrepreneur’s Guide to Visual Thinking
Written by Marita Herkert-Oakland, co-founder of Relumed When my co-founder and partner, Eric Oakland, and I were starting to form the vision for Relumed, we often found ourselves getting stuck. Eric, the more vision-oriented of the two of us, would start thinking...
Running on “E”
When our tanks are empty how do you replenish them? Read Time: 5-6 minutes By: Heather Wentler – StartingBlock Madison Entrepreneur in Residence Even though this is my March article, it’s February as I write this. February is my hardest month of the year....
Are you a small company looking to make a big impact? Then StartingBlock Madison’s Social Impact Cohort Is For You.
In partnership with Associated Bank and the American Family Institute, StartingBlock Madison opened applications for its fourth Social Impact Cohort on February 2nd. StartingBlock is looking for the best and brightest social entrepreneurs to join the 2022 Social...
Don’t Settle for anything less than 100%
Level up your and your team members’ goals. Entrepreneurs plateau, but we can’t stop there or settle for 95%. We’re constantly figuring out how to get to the next gold star, the next level goal; and learn the skills needed to hit those goals. Read Time: 5-6 minutes...
StartingBlock Madison Enhances Member Benefits with Health Insurance Offering – Partnership with M3 Insurance and Quartz
StartingBlock Madison, a coworking space and entrepreneurial hub in downtown Madison, is enhancing member benefits by offering Health Insurance through a new pilot project and partnership with M3 Insurance and Quartz. Entrepreneurs who operate their startups and...
Accountability for All
Every January you get a new beginning. A new opportunity to reset and try again. We see this through setting goals, resolutions, or new intentions…Whatever method works best for you the most important thing is that you do it.

Don’t delay, this Q4 season ends soon
The majority of business sectors bring in their highest sales during Q4 annually and are all working overtime to fill end-of-year budget gaps and lure in customers and clients for the next year.

Where do I Fit into My Entrepreneurial Community?
Lately, I’ve been having many conversations with entrepreneurs who are feeling more and more isolated and not part of a greater community. While there are always many layers to the feeling of isolation, I do believe isolation is always part of the entrepreneurial journey.