Our mission is to put Madison on the national map for entrepreneurship and innovation by creating the intersections that cultivate entrepreneurs, accelerate growth and drive innovation.

StartingBlock brings together the critical components that Madison entrepreneurs need to start and grow businesses, create jobs, and stimulate the regional economy. We help to provide the support you need to launch your business, then gain traction. But we don’t stop there.

As a startup ourselves, we understand how complicated, frustrating – and mission-critical – recruiting and hiring the right talent can be. We also understand the high costs of hiring the wrong talent and how that can have a serious financial impact on your company. That’s why we also offer a unique recruiting service designed specifically to help StartingBlock, our internal companies, and the rest of the entrepreneurial and startup community in the greater Madison area, hire and retain the talent they need.

We help you build stronger teams faster, and reduce your risk

As a trusted partner in helping you grow, we understand the importance of getting talent acquisition right for early hires and the risks early hiring decisions entail. There is a lot of great talent here in Madison – and we work hard to connect you with that talent.

Our recruiting service is led by Lucas Frisbie, StartingBlock’s Startup Team Strategist. Lucas has nearly a decade of recruiting experience in Chicago and Madison helping Fortune 500 companies and advertising agencies build their creative and technology teams. His job at StartingBlock is to help growing startups find, acquire, and retain the talent they need to succeed.

Trust the recruiting professionals at StartingBlock

Lucas and his team will help manage and guide you through the full life cycle of the recruiting and hiring process, including:


Holding one-on-one consultations with you to:

Evaluate your internal company culture, because culture fit is at least as important as having the right skills when building a team
Ensure you’re hiring the right skillset


Helping to define the position(s), then develop a compelling job description and compensation package(s)


Assistance with writing an accurate and compelling job description


Assisting you in developing a successful evaluation process


Identifying and recruiting candidates with the skills most important to your success;


Streamlining the interview process by:

Pre-screening applicants to save you time
Identifying the best-qualified candidates that you are most likely to successfully recruit and hire
Preparing candidates so that they are ready for your interview and hiring process


Providing outside evaluation of final candidates


Helping you extend offers, negotiate salary and land the talent you want

Let us demonstrate how we can help you

Our goal is to help growing stage startups build stronger teams in the competitive Madison market. Remember, you don’t have to be a StartingBlock business to get professional help with talent acquisition for your startup. Email Lucas at for more information.


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates about the Wisconsin startup scene.

You have Successfully Subscribed!

Share This