We are excited to announce twelve startups that will comprise our opening cohort of companies and form the heart of the StartingBlock community.   We are proud, humbled and excited to have such an impressive, diverse group of startups at StartingBlock.

The First Dozen Startups@StartingBlock

ArchVirtual: Jon Brouchoud and his wife, Kandy Brouchoud founded ArchVirtual in 2006. Today, ArchVirtual is on the cutting edge of VR deployment and innovation.  As architects, ArchVirtual is expanding VR beyond gaming sector, to architecture design, automotive and manufacturing applications.    

bluDiagnostics: Led by Katie Brenner, PhD. & Jodi Schroll, bluDiagnostic’s convenient at-home hormone monitoring helps women get pregnant or provides critical information to diagnose and treat fertility issues.  

Bump Studios:  Young game developer, Randy Amundson, and his team are launching Bump, an early stage video game development studio.

Flourish:  Andrea Cooper and Flourish apply large company techniques to small to midsize businesses to improve employee engagement.   

hankr: John Kuehl and hankr make the search for the perfect meal a visually-stimulating experience through its Content-as-a-Service (CaaS) platform.  Hankr’s CaaS customers include EatStreet, the Brooklyn Chamber of Commerce, and the Wisconsin Department of Tourism. 

ImageMoverMD: ImageMoverMD’s medical imaging software integrates enterprise imaging and electronic health record systems. ImageMoverMD’s innovative solutions employ an exclusive approach to securely connect photos, video and outside medical images with e-record systems.  

Kilter:  Kilter’s employee wellness engagement platform tracks and rewards healthy behaviors, including exercise and volunteer time, by tying credits earned through active time to employer-matched contributions back into the community. 

LINELEAP: 2018 Winner of UW Transcend student competition, LineLeap offers a “fast pass” option for popular venues in cities and college campuses. Since launching in February 2017, LineLeap has grown to 23 employees in 11 different cities and campuses, most notably Penn State, Wisconsin, Ohio State, Michigan and Notre Dame.

Markable Inc.: Markable is a technology company founded by Joy Tang that utilizes AI in order to recognize fashion items. 

Rebate Bus: Rebate Bus enables a paperless rebate experience and creates a cost effective way to influence customer decision making by delivering utility rebates instantly on e-commerce websites and at retailer locations.

Rock River Capital: A fund within the Badger Fund of Funds, Rock River Capital brings experienced investors, Andy Walker and Chris Eckstrom, to StartingBlock.  Rock River focuses on growing seed stage companies in Wisconsin and improving Wisconsin’s capital formation and investment ecosystem.

Wolf Flow (2017): Wolf Flow is building workflow management/desktop organization solutions for working professionals. Wolf Flow’s desktop productivity software, launched in December 2017, improves multitasking and reduces desktop disorientation.  

Key Partner Organizations @StartingBlock

As Madison continues to emerge as a national tech hub with significant growth potential, StartingBlock will also be home to a variety of organizations building Madison’s startup ecosystem.  Partner organizations housed at StartingBlock include:

  • nationally ranked accelerator, gener8tor, whose companies have raised over $150M with programs in Wisconsin, Minnesota, Michigan, and Ohio;
  • the Doyenne Group, which launched their $1.2M Evergreen Fund for startups led by women and entrepreneurs of color this past spring
  • the Wisconsin Game Alliance (WGA), an association of game studios developers and agencies promoting Wisconsin as a premier site for game development and design;
  • Bunker Labs, a support organization for entrepreneurs with military backgrounds;
  • The Commons, an organization that brings student entrepreneurs together to work on real-world innovation problems; and
  • 1Million Cups, a national forum for showcasing entrepreneurs.

Additional partners and collaborators include American Family Insurance, Deloitte & Touche, the University of Wisconsin-Madison, and Madison College.

More Info . . .

The new facility will be located on the second, third and fourth floors of the eight-story LEED certified Spark building by American Family Insurance. StartingBlock and the Spark are part of the $52 million Capital East Development Project that includes the Gebhardt building, home for Frank Productions’ music venue, The Sylvee (opening fall 2018) and the new Capital East parking garage.

To learn more about what’s coming soon for StartingBlock Madison, visit or follow along on Facebook and Twitter.

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