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One Million Cups hosted by StartingBlock

Wed, Mar 04

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StartingBlock Madison

Hear from two student founders, Mara Zwicker with Substrata and Dev Ahluwalia with Mad Matcher.

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One Million Cups hosted by StartingBlock
One Million Cups hosted by StartingBlock

Time & Location

Mar 04, 2026, 9:00 AM – 10:00 AM

StartingBlock Madison, 821 E Washington Ave 3rd floor, Madison, WI 53703, USA

About the event

CEO Mara Zwicker and cofounders Joshika Nachiappan and Trinity Krohn have built Substrata. Substrata is a geological intelligence platform that identifies high-performance land for the next generation of data centers. By analyzing subsurface thermal properties, we help operators locate sites where the earth naturally absorbs and dissipates heat more effectively than traditional industrial hubs. Our technology enables "Water-Zero" cooling and higher compute density by turning the ground into a strategic thermal asset.


CEO and founder Dev Ahluwalia will share about Mad Matcher. MadMatcher helps organizations turn duplicated or inconsistent records into a single, trustworthy view of key entities like patients, customers, products, and suppliers, so analytics and AI don’t start from broken data. It tackles a core data integration challenge by reliably linking records across systems without forcing teams to hand-code brittle matching rules or sacrifice accuracy as data scales. Built on 10+ years of University of Wisconsin–Madison research, MadMatcher…

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  • Wed, Mar 04
    StartingBlock Madison
    Mar 04, 2026, 9:00 AM – 10:00 AM
    StartingBlock Madison, 821 E Washington Ave 3rd floor, Madison, WI 53703, USA
    Hear from two student founders, Mara Zwicker with Substrata and Dev Ahluwalia with Mad Matcher.
    Share
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    StartingBlock Madison
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  • Wed, Feb 25
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  • Multiple Dates
    Wed, Jan 28
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    Jan 28, 2026, 9:00 AM – 10:00 AM
    StartingBlock Madison, 821 E Washington Ave 2nd floor, Madison, WI 53703, USA
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  • Multiple Dates
    Wed, Jan 21
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    Jan 21, 2026, 9:00 AM – 10:30 AM
    StartingBlock Madison, 821 E Washington Ave 2nd floor, Madison, WI 53703, USA
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  • Wed, Nov 05
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    Nov 05, 2025, 9:00 AM – 10:00 AM
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  • Wed, Oct 29
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    Oct 29, 2025, 5:00 PM – 7:00 PM
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  • Thu, Oct 09
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    Oct 09, 2025, 12:00 PM – 1:00 PM
    StartingBlock, 821 E Washington Ave, Madison, WI 53703, USA
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  • Thu, Sep 25
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    Sep 25, 2025, 5:30 PM – 7:00 PM
    Madison, 330 N Orchard St, Madison, WI 53715, USA
    Hear from familiar companies with Badger roots
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  • Thu, Sep 25
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