StartingBlock: Tactical Skills Series featuring Erin Anstett
Tue, Aug 18
|StartingBlock
Cohesive Branding for Founders


Time & Location
Aug 18, 2026, 12:00 PM – 1:00 PM
StartingBlock, 821 E Washington Ave, Madison, WI 53703, USA
About the event
Running a business means wearing a lot of hats -- and some of them fit better than others. StartingBlock's Lunch & Learn: Tactical Skills Series is designed to help you wear them all a little better.
This six-session professional development series runs April through September, bringing in local experts across the areas entrepreneurs need most: HR and employment law, contracts, marketing and positioning, sales, branding, and financial fundamentals. Each session runs from 12-1pm in StartingBlock's 2nd floor classroom -- meaning you can learn something genuinely useful and still have your afternoon.
The 2026 lineup:
April 14 -- Keri Allard, SustainableHR PEO: Build It Right: HR & Payroll for Growing Startups
May 7 -- Lane Rideout, Murphy Desmond S.C.: Bound for Success: Important Contracts to Protect You and Your Startup
June 22 -- Eric Townley, Flamingo Theory: Finding Your Flamingo: How to Position Your Startup to Stand Out and Scale